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Community Spotlight
“I knew what Ascend meant to the community. As a young leader, I wanted to follow that model and be part of it.”
When chef and owner Cristina Wu Feng describes herself and the heart of Cantoo Latin Asian Rotisserie, she chooses three words.
In English: determination
In Spanish: perseveranza, meaning perseverance
In Chinese: 坚持 (jiān chí), meaning to persist
Those three words tell the story of a young Chinese Venezuelan leader who grew up between cultures, learned to bring people together long before she knew she was leading, and now runs a restaurant in San Francisco’s Tenderloin that embodies the idea of belonging across identities. They also reflect the connection she has built with Ascend NorCal as a community partner, culture-builder, and bridge between professionals and families in our region.
About Us
The Ascend NorCal mission is to build community and drive meaningful change by developing, elevating, and empowering the business leaders of tomorrow.
Join our inclusive network to access impactful networking and mentorship opportunities, leadership development programs, and local events designed to support your professional growth.
Meet the Team
Ascend Cares & Feed Our Future
Ascend Cares
Ascend Cares is our unified social good platform empowering business leaders to create inclusive communities where people can live, work, and thrive. Serving as the umbrella for both national and chapter-led initiatives—whether recurring programs or one-time efforts—Ascend Cares drives consistency, amplifies our collective impact, and strengthens our brand at both the local and national levels.
Through this platform, we respond directly to community feedback, expand opportunities for meaningful engagement, and establish clear mechanisms to measure and scale our social impact.
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Feed Our Future is an Ascend Cares initiative that delivers meals to underrepresented and underserved children and families while celebrating culture through food. By partnering with local Asian restaurants in Northern California, the program builds awareness and education around diverse Asian cultures—helping shift perceptions and foster connection through shared meals.
Feed Our Future supports food-insecure children, families, after-school programs, shelters, and community centers—using shared meals as a bridge to introduce young people and their families to Asian cuisine and the communities behind it.
By strengthening connections between Ascend leaders and local cultural businesses, this initiative deepens community engagement while normalizing inclusion, sparking cultural curiosity, and creating lasting ripple effects at home and in schools—advancing the broader mission of Ascend Cares. -
Your donations will go directly to Feed Our Future Northern California who collaborates with restaurants in Greater San Francisco, East Bay, Peninsula, and South Bay to not only deliver meals but offer cultural and historical education of the food.
Credit card fees (4%) apply for each donation.
For large donations, you can help us save on credit card fees by sending a check to the Ascend Foundation, and noting “Feed Our Future - Northern California” in the memo line
Address: 262 West 38th Street, Suite 503, New York, NY 10018).
If you would like to directly wire the money, donate through your charitable trust, or donate through another means, please e-mail us at northerncalifornia@ascendleadership.org
Feed Our Future is fiscally sponsored by the Ascend Foundation, a 501(c)(3) organization. For all donations, you will receive an official Ascend Foundation letter via e-mail acknowledging your donation, which can be used for tax purposes.
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