Ascend NorCal Logo

Ascend NorCal

Upcoming Events

Community Spotlight

Cristina Wu Feng Community Spotlight

“I knew what Ascend meant to the community. As a young leader, I wanted to follow that model and be part of it.”

When chef and owner Cristina Wu Feng describes herself and the heart of Cantoo Latin Asian Rotisserie, she chooses three words.

In English: determination
In Spanish: perseveranza, meaning perseverance
In Chinese: 坚持 (jiān chí), meaning to persist

Those three words tell the story of a young Chinese Venezuelan leader who grew up between cultures, learned to bring people together long before she knew she was leading, and now runs a restaurant in San Francisco’s Tenderloin that embodies the idea of belonging across identities. They also reflect the connection she has built with Ascend NorCal as a community partner, culture-builder, and bridge between professionals and families in our region.

About Us

The Ascend NorCal mission is to build community and drive meaningful change by developing, elevating, and empowering the business leaders of tomorrow.

​Join our inclusive network to access impactful networking and mentorship opportunities, leadership development programs, and local events designed to support your professional growth.

Ascend NorCal Team

Meet the Team

Ascend Cares & Feed Our Future

Ascend Cares

Ascend Cares

Ascend Cares is our unified social good platform empowering business leaders to create inclusive communities where people can live, work, and thrive. Serving as the umbrella for both national and chapter-led initiatives—whether recurring programs or one-time efforts—Ascend Cares drives consistency, amplifies our collective impact, and strengthens our brand at both the local and national levels.

Through this platform, we respond directly to community feedback, expand opportunities for meaningful engagement, and establish clear mechanisms to measure and scale our social impact.

Stay In Touch

Past Newsletters

Our Partners