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News & Press: CT & Westchester News

Ascend CT/Westchester Chapter’s ‘Executive Perspectives Business Roundtable’ a Big Success!

Monday, June 18, 2012   (0 Comments)
Posted by: Raymond Chen
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Ascend Connecticut/Westchester chapter’s marquee event ‘Executive Perspectives Business Roundtable’ a big success!



From left to right: Bob Ghafouri (Senior Executive & Global Lead, Customer Insight Practice, Accenture), Kristin Ganong (Vice President, Digital Strategy & Engagement, Diageo North America), Paul Marcum (Director, Global Digital Marketing & Programming, General Electric Company ), Salman Amin (Senior Vice President and Global Chief Marketing Officer, PepsiCo), Arun Sinha (Senior Faculty Fellow, Yale School of Management, Yale University ), Ashok Shenoy (President, Ascend CT/Westchester Chapter).

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The Executive Perspectives Business Roundtable event hosted by the Ascend CT/Westchester chapter on June 4th at UConn Stamford was a big success. This was the second executive business roundtable since its launch in 2011, and is the marquee event for the Ascend CT/Westchester chapter.

More than 125 professionals and students from 32 firms and 3 universities attended the roundtable event, sponsored by GE Capital and PepsiCo. The discussion was followed by a networking reception, which provided a great networking opportunity for attendees over drinks and savory Asian appetizers. 

The panel of senior marketing executives from Accenture, Diageo, GE, PepsiCo and Yale University shared their insights on branding, digital marketing and social media. They shared their perspectives on the rise of digital media, changing consumer habits, the evolution of branding in a digital age and the value of social media.  

The chapter is soliciting feedback on the event from the attendees. To provide feedback please click here.











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