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Ascend Greater Washington: Inspiring Across Generations Event
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When: June 18, 2014
Where: Café Asia – Backroom
1550 Wilson Blvd #100
Arlington, Virginia  22209
United States

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Ascend Greater Washington:  Inspiring Across Generations Event

Date: Wednesday, June 18, 2014

Time: 5:30 to 8:30

Location:  Café Asia – Backroom
1550 Wilson Blvd #100, Arlington, VA 22209


 “Suddenly, Stories are Serious Business!”

Presenter:       Melinda J. Bickerstaff


                        Accenture Federal Services


Storytelling is no longer confined to literature departments at major universities.

Interest in this ancient genre of communication stems from the rising importance of “sharing knowledge” as a competitive advantage and realizing its inspirational and instructive value, a duo that abstraction and conventional analysis cannot match.  Hence, the re-birth of the “story” to spark action, encourage shared values, share knowledge and best practices, get people to work together or march forward together into the future.

In this session, you will learn how innovative narrative techniques were developed and deployed to operationalize knowledge-sharing strategies in two well-known organizations:  a global pharmaceutical company; and, a large government defense contractor. 

Session Objectives:

           ·          Confirm the importance of story as a leadership tool

           ·          Learn about the 7 types of story

           ·          Appreciate the power of story for knowledge-sharing

           ·          Participate in breakout groups to practice the techniques            


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