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Leverage Your Brand Ecosystem for Career Success
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When: 11/6/2010
10:00 AM
Where: Large Meeting Room at the Washington Park Arboretum Graham Visitors Center
2300 Arboretum Drive E
Seattle, Washington  98112
United States
Contact: Kelly Yip

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We welcome you back to attend our last professional event of the year, Leverage Your Brand Ecosystem for Career Success! Join Silicon Valley branding expert Karen Kang as she shares her secrets to leveraging your own ecosystem in establishing your personal brand. It’s not what you say, but what others say about you that establishes a credible professional brand. Learn how to empower the ecosystem in referencing your brand and in helping you to be successful.

Having a strong personal brand is especially important today when individuals must stand apart in a competitive work force. Karen’s seminar will include templates and interactive group exercises to make her unique personal branding concepts more concrete.


What you’ll learn:

· Branding from the inside out

· The importance of the personal brand ecosystem and how to work it

· The 90/10 Rule in identifying your influencers

· Ideas to jumpstart your own personal brand ecosystem

· How to guide your portable brand in an era of social networking and media


Date: Saturday, November 6, 2010

Time: 10 AM – 2:30 PM; registration begins at 9:30 AM

Location: Large Meeting Room at the Washington Park Arboretum Graham Visitors Center

Address: 2300 Arboretum Drive E, Seattle, 98112; free parking available throughout the Washington Park Arboretum, including the Graham Visitors Center parking lot on a first-come, first-served basis.


Cost: $25.00 for non-members; free for all ASCEND members

Space is limited. Box lunches will also be served. Please note that the seminar will be videotaped. Consent form for video recording will be provided at registration. For additional information or questions, please contact Kelly Yip at


About the Speaker: Karen Kang

Karen Kang is the CEO and Principal of Karen Kang Consulting, which provides positioning and brand strategies for high tech and consumer clients. She has adapted her proven corporate branding methodologies for personal branding, and has been a featured speaker and seminar leader on this topic for Stanford University, UC Berkeley, Genentech, Sun, McKesson Corp., the National Retail Federation, SD Forum, the Asian Business League and Monte Jade Science and Technology.

A 25-year veteran in marketing and communications, she founded Karen Kang Consulting in 1994. She has helped more than 100 companies, from start-ups to Fortune 50 companies, develop successful positioning and brand strategies. A former media journalist, she has held executive positions in marketing consulting, advertising and public relations firms. For six years, she was a partner and principal with Regis McKenna Inc., the legendary high-technology marketing consulting firm that launched key products for Apple and Intel. She has trained and advised more than 2,500 professionals on positioning and branding.

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