Ascend Greater Washington: Inspiring Across Generations Event
Date: Wednesday, June 18, 2014
Time: 5:30 to 8:30
Location: Café Asia – Backroom
1550 Wilson Blvd #100, Arlington, VA 22209
“Suddenly, Stories are Serious Business!”
Presenter: Melinda
J. Bickerstaff
Principal
Accenture
Federal Services
Storytelling is no longer confined to
literature departments at major universities.
Interest in this ancient genre of communication
stems from the rising importance of “sharing knowledge” as a competitive
advantage and realizing its inspirational and instructive value, a duo that
abstraction and conventional analysis cannot match. Hence, the re-birth of the “story” to spark
action, encourage shared values, share knowledge and best practices, get people
to work together or march forward together into the future.
In this session, you will learn how innovative narrative techniques
were developed and deployed to operationalize knowledge-sharing strategies in
two well-known organizations: a global
pharmaceutical company; and, a large government defense contractor.
Session Objectives:
·
Confirm the importance
of story as a leadership tool
·
Learn about the 7
types of story
·
Appreciate the power
of story for knowledge-sharing
·
Participate in
breakout groups to practice the techniques
Register
now!
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Early Bird (Prior to 6/15)
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Regular Registration
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Members Ascend
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$10
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$20
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Non-Ascend Members
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$15
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$25
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We look forward to seeing you!
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