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Ascend New England Chapter: Brand Yourself for Leadership and Business Success
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Ascend New England Chapter: Brand Yourself for Leadership and Business Success

Personal branding is a requirement for success in business. You are competing every day whether you have a job or are looking for one, positioning for a career move or starting a business. You may already have a brand, but is it the right brand to take you where you want to go? You need to be crystal clear about your audience, their care-abouts, and how you are delivering value—both from a rational standpoint and from an emotional one. Learn how to stand out from the crowd and achieve your go

4/13/2013
When: Saturday, April 13th
10AM to 12:30PM
Where: Deloitte
200 Berkeley St
Boston, Massachusetts  02116
United States
Contact: James Foo


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Ascend New England chapter presents Karen Kang, recognized brand strategist and CEO and founder of BrandingPays, LLC, to conduct a lively interactive presentation on personal branding!

Personal branding is a requirement for success in business.  You are competing every day whether you have a job or are looking for one, positioning for a career move or starting a business. You may already have a brand, but is it the right brand to take you where you want to go?  You need to be crystal clear about your audience, their care-abouts, and how you are delivering value—both from a rational standpoint and from an emotional one.  Learn how to stand out from the crowd and achieve your goals with a strong personal brand.

In this interactive presentation, we will cover: •  Why personal branding is a requirement in today’s changing world •  Important personal branding lessons from well-known business leaders •  How to stand out from the competition •  How to identify your Cake and Icing (rational value and emotional value) for a winning brand •  A framework for your brand strategy  

Additionally, author and speaker Karen Kang will share her transformation from an Oregon farm girl to a branding guru to Fortune 100 companies and Silicon Valley startups.

About the Speaker

Karen Kang (www.brandingpays.com) is a recognized brand strategist and the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She has trained thousands of professionals on the unique BrandingPays™ System for personal branding, and has consulted to more than 150 organizations from Fortune 100 companies to non-profits and startups.  She is a former partner with Regis McKenna Inc., the legendary firm that created and helped launch the Apple brand. She is a frequent speaker at leading business schools and professional organizations, including Ascend, National Asian American MBA Association and Asian American Chamber of Commerce.  A member of Phi Beta Kappa, she has a B.A. from Mills College and an M.S. from Boston University. Karen resides in Palo Alto, California.  Follow her on Twitter @karenkang, and at www.facebook.com/brandingpays. 

Her book BrandingPays™: The Five-Step System to Reinvent Your Personal Brand is available on Amazon at http://ow.ly/fqA3Z.(included with admission to this event!)

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