Event Sold Out!
Personal branding is a requirement for success in business. You are competing every day whether you have
a job or are looking for one, positioning for a career move or starting a
business. You may already have a brand, but is it the right brand to take you
where you want to go? You need to be
crystal clear about your audience, their care-abouts, and how you are
delivering value—both from a rational standpoint and from an emotional one. Learn how to stand out from the crowd and
achieve your goals with a strong personal brand.
In this interactive presentation, we will cover:
personal branding is a requirement in today’s changing world
personal branding lessons from well-known business leaders
stand out from the competition
identify your Cake and Icing (rational value and emotional value) for a winning
framework for your brand strategy
Additionally, author and speaker Karen Kang will share her
transformation from an Oregon farm girl to a branding guru to Fortune 100
companies and Silicon Valley startups.About the Speaker:
Watch the book trailer: http://www.youtube.com/watch?v=BuPyUWx55UM
Karen Kang (www.brandingpays.com)
is a recognized
brand strategist and the CEO and founder of BrandingPays LLC, a corporate and
personal branding company. She has trained thousands of professionals on the
unique BrandingPays™ System for personal branding, and has consulted to more than 150 organizations
from Fortune 100 companies to non-profits and startups.She
is a former partner with Regis McKenna Inc., the legendary firm that created
and helped launch the Apple brand. She is a frequent speaker at leading business schools and professional
organizations, including Ascend, National Asian American MBA Association and
Asian American Chamber of Commerce. A
member of Phi Beta Kappa, she has a B.A. from Mills College and an M.S. from Boston University. Karen
resides in Palo Alto, California. Follow her
on Twitter @karenkang, and at www.facebook.com/brandingpays.
Her book BrandingPays™:
The Five-Step System to Reinvent Your Personal Brand is available on Amazon
Ascend Members: $20*
Walk-ins are $5 extra at the door.
*A copy of the book BrandingPays™ is included in the registration fees.