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Ascend NorCal LEAD: Brand Yourself for Leadership and Business Success
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When: Wednesday, March 13
6:00 PM - 9:00 PM
Where: Deloitte
555 Mission Street
6th Floor, Room 6S058
San Francisco, California  94105
United States

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Personal branding is a requirement for success in business. You are competing every day whether you have a job or are looking for one, positioning for a career move or starting a business. You may already have a brand, but is it the right brand to take you where you want to go? You need to be crystal clear about your audience, their care-abouts, and how you are delivering value—both from a rational standpoint and from an emotional one. Learn how to stand out from the crowd and achieve your goals with a strong personal brand.

In this interactive presentation, we will cover:

· Why personal branding is a requirement in today’s changing world

· Important personal branding lessons from well-known business leaders

· How to stand out from the competition

· How to identify your Cake and Icing (rational value and emotional value) for a winning brand

· A framework for your brand strategy

Additionally, author and speaker Karen Kang will share her transformation from an Oregon farm girl to a branding guru to Fortune 100 companies and Silicon Valley startups.

Watch the book trailer:

About the Speaker:

Karen Kang ( is a recognized brand strategist and the CEO and founder of BrandingPays LLC, a corporate and personal branding company. She has trained thousands of professionals on the unique BrandingPays™ System for personal branding, and has consulted to more than 150 organizations from Fortune 100 companies to non-profits and startups.She is a former partner with Regis McKenna Inc., the legendary firm that created and helped launch the Apple brand. She is a frequent speaker at leading business schools and professional organizations, including Ascend, National Asian American MBA Association and Asian American Chamber of Commerce. A member of Phi Beta Kappa, she has a B.A. from Mills College and an M.S. from Boston University. Karen resides in Palo Alto, California. Follow her on Twitter @karenkang, and at

Her book BrandingPays™: The Five-Step System to Reinvent Your Personal Brand is available on Amazon at


Ascend Members: $20*
Non-members: $25*

Walk-ins are $5 extra at the door.

*A copy of the book BrandingPays™  is included in the registration fees.

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